Marketing, Sales, & Services
Marketing
The Marketing Management pathway prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Provided below is a prior year version of this framework. While we suggest you utilize the current year version, we have guidelines on how you can use the prior year version for this semester, and then switch to the current year next semester.